Magnolia Marketing tags allow editors to add and manage these snippets themselves, without the need for IT or developer support.
Marketing tags are snippets of code that get inserted onto web pages for tracking, reporting or interacting purposes e.g. Google Analytics, HubSpot or Optimizely. Tags typically collect analytics information such as how many visitors view the page and how long they stay. Tags can also integrate third-party content such as social media on your site or insert ad campaigns. You can use tags to learn more about visitors or provide content.
The tool shows which snippets were added and where, and even reports the results, right from the Magnolia dashboard.